Relaunched officially last November, the Italian motorcycle brand announced their range of street and off-road enduro models at the Bergamo EWC event, and has now commenced production of the range, which consists of three enduro, two supermotard and two retro-styled road bikes.
Ampelio Macchi has been the driving force behind the SWM resurrection. The talented engineer who worked with iconic Italian brands Husqvarna, Aprilia and Cagiva secured the former Husqvarna factory in Briandronno, northwest of Milan and quickly set about arranging production.
"We have solid and ambitious goals stemming from a solid era in motorcycling.
"These are my bikes. I know them and I know the staff building them. I am proud and very confident with the future." said Macchi.
The partnership with Mojo Motorcycles will see SWM enduro, adventure and road motorcycles launched to the Australian market later this year.
Mojo Motorcycles Director, Michael Poynton is thrilled about the relaunch of SWM, stating the model range will sit perfectly in the Australian market.
"SWM is a good fit for Mojo Motorcycles. We are a relatively young but progressive company and we see the relaunch of SWM bringing a certain amount of energy and excitement to the market.
"SWM's blend of heritage and youthfulness backed by solid Italian design and styling will be a formidable combination and we want to share that with Australian motorcyclists. We're confident the model range will fit the Australian market well and the fact we can offer SWM at affordable price points makes the brand strong right off the bat." Poynton said.
Mojo M/C says the SWM line-up bound for Australia will hit the market at very competitive price points, combined with quality componentry (on the enduro models) like Brembo brakes, Excel rims and Kayaba suspension.
"SWM CEO Ampelio Macchi was Chief Engineer at Husqvarna, developing the bikes of motocross world champion Alessio Chiodi and enduro world champions Anders Erikson, Kari Tianen and Australia's own Stefan Merriman. This only inspires confidence," says Poynton.
The first shipment of SWM will arrive in Australia later this year. Prices are yet to be set. The exact model range will be revealed soon, along with retail dealer appointments.
More info at:swm-motorcycles.it