Following incredible growth in the Asia Pacific region over the past decade, Royal Enfield recently expanded into Japan, the home of the modern motorcycle, opening their first standalone flagship store in Tokyo this January.
Located in the Suginami ward of the Japanese capital, the store will stock the full range of Royal Enfield motorcycles, spare parts, apparel and accessories, and will also provide servicing.
As with their dealerships here in Australia, Royal Enfield also aims to build rider communities in Japan by hosting rides and other events.
“We have not just pioneered and led, but also expanded the mid-size segment in India, representing the biggest motorcycle market in the world,” says Royal Enfield CEO, Vinod K Dasari.
“We see a clear opportunity to be able to do the same in Japan as well, with a huge commuter base seeking out real experiences, looking to upgrade to a motorcycle that enables them to kick-start the active pursuit of exploration, and at the same time is accessible and practical enough for daily riding conditions.”
In the past four years, Royal Enfield has experienced growth of 88 per cent in the Asia Pacific region overall and 57 per cent in Australia. In bricks and motor terms, retail outlets have grown from 30 to 113 stores over the same period, 43 of which are located in Australia.
The Tokyo store opening followed the virtual Australia/New Zealand launch of the new Meteor 350 cruiser, which is due for release in mid-February.