Half yearly motorcycle sales results

According to FCAI figures, 48,842 motorcycles, scooters and all-terrain vehicles (ATVs) were sold in the six months to June - a 12.1 per cent decline compared to the same period in 2009.

"This half-yearly figure shows some brands performing well despite a decline in the overall market," FCAI Chief Executive Andrew McKellar said.

Brands to record significant increases include Kymco (114.8 per cent), Buell (62.6 per cent), Victory (12.5 per cent) and BMW (11.9 per cent)

"There is an obvious softening of demand during the winter months but increases in interest rates in the first half of the year have certainly impacted on the market," he said.

Road bikes were the most popular segment in the marketplace recording 18,894 sales (10 percent decrease) followed by the off-road segment's 16,625 sales (13.7 percent decrease). There were 8165 ATVs sold in the six months to June (down 16 percent) and scooter sales fell 8.4 percent to record 5158 sales.

Honda was the overall market leader with 10,554 half-yearly sales, followed by Yamaha with 8889 and then Suzuki with 7079.

Source: JUST BIKES, August 2010, Collectors Issue #254