Royal Enfield tops UK motorcycle market

Defying slowing global bike sales due to COVID-19, the UK success of the Interceptor 650 in the 250cc-750cc naked category over the past 12 months was supported by the Himalayan taking the #4 sales slot in the same category; a first for any Indian-manufactured motorcycle.

Both models achieved new UK sales records in the past 12 months, with Royal Enfield being the country’s fastest-growing brand, too. This, says Royal Enfield’s CEO, Vinod K. Dasari, is proof of the company’s goal of being the market leader in the middleweight segment, not only in the UK, but globally.

“Our vision is to expand and lead the middleweight motorcycling segment across the world. Towards this vision and further strengthening our position as a truly global brand, Royal Enfield has been consistently focusing on widening its footprint in international markets and creating engaging experiences for enthusiasts.

“Since its launch, the Interceptor 650 has been gaining momentum among consumers, and has won several awards globally. Dominating the mid-segment in the UK for a year, is a truly remarkable achievement that we are very proud of.

“The Interceptor 650 marked the beginning of a new chapter and was the first truly global motorcycle from Royal Enfield. It has paved the way for us to grow from strength to strength; by building more awareness and aspiration for the brand in international markets, and by growing the 500cc+ category more than 4-times in India.

“Both the Interceptor 650 and Himalayan have brought in a lot of first time buyers into Royal Enfield and we believe these motorcycles have a strong potential to grow our international markets.”