Rossi is new brand ambassador for Opel ADAM

The choice of arguably Italy's most famous sportsman is a pretty smart move from Opel, with the national campaign taking place on traditional and digital media channels ranging from TV to press, promotions and social media.

With its bold, unconventional and absolutely unique look, Opel says the ADAM shares the same characteristics as the Italian motorcycle champion: personality, creativity, energy and at the same time highest precision.

"Valentino Rossi is the perfect ADAM ambassador: easy-going, fun and slightly irreverent, always on the move - just like our Opel ADAM," says Roberto Matteucci, Managing Director of Opel Italia.

"At the same time, he is extremely rigorous, careful, requires and acts with maximum precision, the same as the German engineering which is the core value of all our cars.

"Choosing Valentino Rossi for ADAM is a clear sign of our desire and commitment to draft a new personality for our cars, while keeping our focus on German engineering precision."

Valentino Rossi fell for the small lifestyle car and individualisation champion right away: "I was immediately convinced by the Opel ADAM, and not just because of its design, accessories and technology. I think its individualization potential with thousands of variations is just fantastic. I don't know the exact number of all of them, but there are certainly more than enough for everyone to create their perfect ADAM."

At present, Opel Australia has no plans to add the ADAM to the currently available local lineup.

Images: Opel