Monster 1200 wins at EICMA 2013
The survey, organised by Italian publication, Motociclismo, attracted over 10,000 participants and has become an annual tradition at the show and a valuable and prestigious award.
The Ducati Monster 1200 was the clear winner of the award, followed MV Agusta's Turismo Veloce 800.
The prestigious award was announced at the end of the show, when Corrado Capelli (President of ANCMA) Piero Bacchetti (President of Edisport Editoriale) and Massimo Bacchetti (Editor of Edisport Editoriale) presented the award to Ducati Motor Holding's Director of Marketing, Diego Sgorbati.
The "Most Beautiful Bike of Show" award closed an incredibly busy event which saw over 500,000 vistors view the many halls of exhibitors at Fiera di Milano-Rho, which was seen by all manufacturers as a positive signal to the industry and to a motorcycling market particularly affected by the global economic crisis.
The public's appreciation of Ducati's latest offering closed an equally busy week for Ducati, which started on Monday with the unveiling of the Monster 1200 at the "Leonardo da Vinci" Science and Technology Museum in the centre of Milan.
More than two decades and 275,000 sales after the Monster's very first unveiling in Cologne, Ducati has introduced the iconic model's third generation with the 2014 Monster 1200 and 1200 S.
Powered by the 1198 Testastretta-derived 11-degree DS engine with an enhanced set-up for mid-range power delivery and rideability, the brand new flagship of the family presents an entirely new chassis and muscular design fully integrated with Ducati's latest technologies.
High-spec brakes, suspension, single-sided swingarm and lightweight wheels combine with Ducati's best-yet ergonomics to offer the Italian manufacturer's most attractive Monster ever. Super comfortable and introducing an innovative adjustable seat height, the model also combines 8-level traction control, 3-level ABS and 3-level Ride-by-Wire into Ducati's user-friendly, press-button Riding Modes.
Watch this space for more details on the new Monster 1200 as they become available.
