Harley-Davidson launches ‘United We Ride’ fundraiser
Harley-Davidson is calling on riders across Australia and New Zealand to join them for a major fundraising event – United We Ride – on Saturday, 6 September, 2025. Supporting The Salvation Army, the ride is open to all motorcyclists - not just Harley owners - with prizes on offer for the top fundraisers.
“We’re incredibly proud to announce a partnership between Harley-Davidson ANZ and The Salvation Army under the ‘United We Ride’ banner,” said Nigel Keough, Managing Director, Harley-Davidson ANZ. “This collaboration is all about bringing our passionate Harley-Davidson riding community together for a greater purpose.
“On the 6th of September, riders across Australia and New Zealand will take to the roads as a unified force, in support of the vital work done by The Salvation Army. It’s a day to not only celebrate freedom and riding, but to lend a hand to those doing it tough.”
Rides are being co-ordinated by Harley-Davidson dealerships throughout Australia and New Zealand, with 54 locked in at time of writing. Each United We Ride event will get underway at 11:00AM AEST (9:00AM WA, 1:00PM NZ local time), with routes determined by each dealership.
To take part, simply register for a ride in your area – individually or as a team of up to 20 riders - and start raising funds to support The Salvation Army (a minimum donation of $20 is required to participate). You can either make a donation yourself, or call on friends, family and colleagues for support. Contributions will be accepted up to the event date (6 September), with some spectacular prizes on offer from Harley-Davidson and their partners in United We Ride that include Michelin, Allianz, Quadlock and the Australian Motorcycle Grand Prix.
The top individual fundraiser will receive a new Harley-Davidson X350 motorcycle, $500 Harley-Davidson dealership voucher, corporate pass for two to the 2025 Australian Motorcycle Grand Prix, Michelin tyres, a $250 Quadlock voucher and Allianz roadside assistance for two years.
There are also prizes for the second- and third-highest fundraisers, as well as the top fundraising team.
To register and get more information, go to: www.unitedwerideanz.com
