DUCATI PANIGALE SCORES 'RED DOT' MAJOR AWARD

July 6, 2013 3:59 PM AEST

The annual international Red Dot Awards are one of the biggest and most pretiogious international design competitions. At this year's event, held in Essen, Germany, the Ducati 1199 Panigale was judged the "best of the best" award for style, innovation and technology, not just in motorcycles, but across all product design.

A jury of 37 experts bestowed the honour, with the Panigale beating out 4,662 other products to claim the major award.

Following the awards ceremony on July 1, the award-winning Ducati will be exhibited for four weeks at the red dot design museum in Germany, as well as an exhibition in Taiwan and, for one year, at the red dot design museum in Singapore.

"The red dot 'best of the best' award acknowledges all the hard work put in by everyone at Ducati R&D for over three years," commented Andrea Ferraresi, Ducati Design Centre Director, during the prize-giving ceremony.

"Moreover, joining the ranks of the award's top winners has made this product - and Ducati - part of product design history. Every single component has been designed to be performance-oriented and function-specific. Together, all these components form a harmonious, light, visually stunning product. Which is just how a Ducati should be.