In addition to the existing CV50A Jog, YQ50 Aerox, YP400 Majesty and XP500 TMax, Yamaha has unveiled three new models available in dealers now. These are the retro-styled XC50 Vino (pictured), XC125 Vino and NXC125 Cygnus.
Two further models, the YW100 BeeWees and XC250 XMax are due to arrive later this year.
Yamaha are serious about getting a bigger slice of the burgeoning scooter market, so in addition to the new models and more Yamaha dealers adding scooters to their showroom floor, YMA has also appointed specialist Yamaha scooter dealers to retail the expanded model range. All dealers will be easily recognised with specific shop front signage (see below) and point of sale material.
In order to announce the extension of Yamaha's scooter business, YMA has invested in an intensive promotional campaign targetting mainstream media channels with press ads, television commercials and outdoor advertising.
"The scooter market has grown exponentially over the last few years largely as a result of rising fuel prices. Yamaha is serious about its presence in this market and always prefers to operate on a large scale. Our aim is to be the number one player in the scooter market. We have the products, the dealer network, the warranty, service and parts backup and the ability to offer convenient finance at great rates to be able to achieve this goal," explains YMA Director/General Manager Steven Cotterell.
Soon Yamaha will boast nine keenly priced models in its scooter range, representing all capacities and styles. Look out for the advertising campaign in metro newspapers and TV stations.