New motorcycle sales improve for Jan-Jun 2026

The Federal Chamber of Automotive Industries (FCAI) has released details on new motorcycle sales in Australia for the first half of 2026 – and the numbers are mostly encouraging. A total of 46,023 new motorcycles were sold by FCAI member brands in the January-June period this year, which is an 8.2 per cent increase on the same six months in 2025, when 42,549 new bikes were sold.

This year’s increase over last year’s numbers can almost entirely be attributed to the off-road motorcycle segment. A total of 20,417 sales for the six-month period compared to 16,787 sales in Jan-Jun 2025 is an impressive year-on-year improvement of 21.6 per cent. Within the off-road segment, the FCAI reports that kids’ bike sales improved by 32 per cent, and trail bike sales by a massive 131 per cent, although actual sales figures for both sub-segments were not provided.

The OHV segment recorded the smallest possible increase – just 0.1 per cent - with 6,764 sales for the first half of 2026, compared to 6,760 last year. Both the road bike and scooter segments saw reduced sales compared to the first half of 2025, but the drop wasn’t precipitous. Road bike sales of 16,170 for Jan-Jun 2026 compares to 16,256 last year (a 0.5 per cent decrease), while scooter sales were 2,672; a 2.7 per cent drop compared to 2,746 sales in this segment last year.

FCAI Chief Executive Tony Weber believes the results show renewed strength across key segments of the new motorcycle market in Australia.

“The strongest growth has come from the off-road segment, which has continued to improve over recent months and is now driving the overall market result,” Weber said. “While off-road motorcycles were the standout performer, the broader market remains stable, with road motorcycles and OHVs tracking close to last year’s levels.”

As always with this data, it should be noted that the numbers only refer to FCAI members. Urban Moto Imports, Mojo Motorcycles and some other importers are not members, so their sales are not included in the FCAI figures. Those “missing numbers” include Royal Enfield, Kymco, CFMOTO, Sherco, Benelli and others.