Unlike other apparel brands that donate a percentage of profits to charity or (none at all), Full Tank will donate ALL profits to charity, specifically The Movember Foundation that supports research into men’s health initiatives like prostate cancer, testicular cancer and suicide prevention.
The idea for what would became Full Tank had been in Wilson’s mind for some time, but was sparked into action when he met multiple Grand Prix World Champion and Isle of Man TT winner, Hugh Anderson MBE, in 2016. The pair bonded through common experience and understanding of men’s health issues, as well as a desire to do more to support men dealing with these issues.
“Initiatives such as Full Tank do a great deal to lift the standing of motorcycling in the community,” says Anderson. “The sense of unity provided by the ideal of giving to a well-promoted health issue unites us all.”
Anderson became the first ambassador for Full Tank and he’s since been joined by the likes of Josh Brookes, stunt rider Lukey Luke, Charley Boorman, Distinguished Gentleman’s Ride founder Mark Hawwa and rugby league star Luke Lewis.
As an approved motorcycle apparel brand supporter for The Movember Foundation, Full Tank are offering a t-shirt range initially, with plans to expand the catalogue in the near future.
Wilson hopes to also see Full Tank used by existing riding apparel manufacturers to introduce new product lines that carry the same not-for-profit ethos to enhance their own philanthropic activities.
To find out more about Full Tank and the current range, go to: fulltankmoto.org